avatar for Sergio Paolantonio

Sergio Paolantonio


Sergio, Director of Design and Development for Hasbro, is an Experienced innovator, Human-Computer Interaction Specialist, Experience Designer. Sergio drives the creation of mind-blowing experiences for kids of all ages, in Hasbro’s partner and core brands such as Disney’s Star Wars, Marvel, Transformers, Nerf, My Little Pony, Monopoly. Together with his team, Sergio develops new and exciting ways to play by fusing physical and digital together and give life to products such as Marvel Avengers: Infinity War Hero Vision Iron Man AR Experience and Transformers Bee Vision, Bumblebee AR Experience. Before joining Hasbro, Sergio successfully demonstrated how to identify, assess, and design using bleeding-edge technologies, such as Augmented Reality, Speech, Gesture Interactions, and Biometrics shipped (Microsoft, Panasonic, Hitachi) developing products such as HoloLens, Cortana, Kinect, Xbox one.

My Speakers Sessions

Friday, November 1

1:50pm PDT