Luis Bravo Martins heads the marketing at IT People Group, a corporate group that includes NextReality and BigAR. He is also co-President of the Portugal Chapter of the Virtual Reality & Augmented Reality Association, as well as an author and speaker on AR, MR and Ethics in Technology. Before, Luis worked in several multinationals, created two startups that didn’t work out, one that he actually sold to a bigger company and has a life-long project with a 5-year old sprite named Miguel.