Julie Smithson’s personal mission is to ‘inspire and educate people to think and act in a socially, economically and environmentally responsible way’ . It is through this lens, she is the Chief of Education & Learning at MetaVRse, one of the world’s leading XR Consulting & product development companies. Julie is also co-founder of XR Ignite, a Community Hub & Virtual Accelerator for XR Startups connecting startups, studios and developers with corporate clients. Julie also leads the XR Collaboration coalition supporting human connectivity through digital presence in platforms building communication and collaboration. Previously, Julie was Co-founder of Emulator, the world’s most advanced DJ system, which won the DJ Mag Innovative Product Award. She has been on the hit TV show Dragons’ Den, featured in the Toronto Star, Produced TEDx Toronto (2010), and introduced coding in VR at Canada Learns Code event.