Jeff Meador is the founder and director at JMXR and also serves as the co-chair the VR/AR Association's training committee. He began his career working with Stanford's Multimedia Laboratory in the 1990s, developing some of the first online interactive experiences for classrooms. He has maintained his passion for leveraging and extending technology to create effective and engaging methods of learning. In recent years, his focus has turned to immersive media such as virtual and augmented realities. He works directly with both enterprise and start up clients, providing a clear, straightforward path to successful implementation and adoption of immersive reality technology. He is a champion of standards, best practices, and the science of learning, having authored or co-authored several white papers for the VR/AR Association in support of using immersive reality to augment traditional training. His proactive, results-oriented approach has led to numerous awards and accolades from diverse sources such as Forbes, Engadget, Time Magazine, and more.