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Friday, November 1 • 3:35pm - 3:55pm
VR/AR and Festivals: How Viacom is Working in the Space

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Viacom's Advanced Advertising Innovation Products team matches and operates emerging tech in support of sales needs. we helped vr/ar  spring to life in Nickelodeon (KCS, KCA, Henry Danger, Loud House) , MTV (VMA's Missy Elliot Vanguard) , and most recently Comedy Central (Your Brain On Clusterfest). Group lead Diego J Medina will be talking about the unique multiplicative quality AR/VR has of voicing IP and audiences through technology and how VR has a unique place in on the ground experiences for festival goers.


Friday November 1, 2019 3:35pm - 3:55pm PDT