How do you take an advanced concept like the AR Cloud and help businesses understand how to use it? Demoing occlusion, physics and 3D scanning isn't enough. Today, the AR Cloud is embraced by the innovators, but needs to cross the chasm to early adopters reach beyond developers to the CEOs and product managers in order to make it into mainstream products. How do you take a highly technical product and bring it to market? In this talk, you will hear lessons learned from 6D.ai in its first year of go-to-market strategies and see early demos of what's required for all of us to help move the market toward broader AR Cloud adoption.